The planet doesn't need saving.  We do.

 

Kid Warrior is an environmental movement, sparked by a single video. In 2014 Xiuhtezcatl, his mother Tamara and I formed a partnership to launch Earth Guardians into the mainstream.

This was an experimental project that cultivated relationships with the press, sustainable brands, celebrities, NGO’s and foundations to rebrand the way we talk about Climate Change. Our messaging embraced youth culture and inspirational storytelling.

Our goal was to capture the momentum from the Kid Warrior video to cultivate a movement. We drafted a 5 year strategy that included: original videos, a book, press tours, PR plan for Xiuhtezcatl’s lawsuits, an online platform, and partnerships.

We harnessed the power of the internet and story to reframe the way we talk about Climate Change. Kid Warrior was a special project under the umbrella non-profit Earth Guardians; none of this work would have been possible without the support of the EG team, its volunteers and the inspired youth around the world.

 

Publicity & Press Partnerships:

Featured
United Nations: Xiuhtezcatl First's High-Level Climate Address

Xiuhtezcatl, Indigenous Climate Activist at the High-level event on Climate Change

KENZO x H&M

Campaign ambassador Xiuhtezcatl Martinez speaks about his NGO Earth Guardians.

Nightly Show With Trevor Noah: We Rise
Nightly Show With Trevor Noah: We Rise

Xiuhtezcatl Martinez, author of "We Rise," describes what motivated him to begin his career as a climate activist at the age of six.

VICE: Environmental Warrior

The 15-Year-Old Suing the Government over Climate Change. We travel with X to Oregon for the first hearing on the ground-breaking lawsuit filed by 21 youth plaintiffs.

Real Time with Bill Maher

Interview with Xiuhtexcatl Martinez.

The Nightly Show: Will X Save the World?
The Nightly Show: Will X Save the World?

Teen environmental activist Xiuhtezcatl Martinez is given the opportunity to clean up all the world's pollution in one night, but there's a catch.

Real Time with Bill Maher: We Rise

Climate activist and author Xiuhtezcatl Martinez joins Bill to discuss his new book, "We Rise: The Earth Guardians Guide to Building a Movement that Restores the Planet."

Teen Vogue: Team Green

Why We Should All Be On "Team Green"

CNN: Meet the Teen Suing Obama Over Climate Change

Xiuhtezcatl on CNN at COP21 Paris.

Additional Videos from Our Project:

COP21 Coverage

2016 DNC Convention: A Generations Call to Action

Behind the Scenes of Xuihtezcalt’s First United Nations Address with Tribeca Film.

United Nations - Remarks by Xiuhtezcatl, indigenous climate activist and Youth Director of Earth Guardians at the opening segment of the High-level event of the United Nations General Assembly on Climate Change (29 June 2015).