The planet doesn't need saving. We do.
Kid Warrior is an environmental movement, sparked by a single video. In 2014 Xiuhtezcatl, his mother Tamara and I formed a partnership to launch Earth Guardians into the mainstream.
This was an experimental project that cultivated relationships with the press, sustainable brands, celebrities, NGO’s and foundations to rebrand the way we talk about Climate Change. Our messaging embraced youth culture and inspirational storytelling.
Our goal was to capture the momentum from the Kid Warrior video to cultivate a movement. We drafted a 5 year strategy that included: original videos, a book, press tours, PR plan for Xiuhtezcatl’s lawsuits, an online platform, and partnerships.
We harnessed the power of the internet and story to reframe the way we talk about Climate Change. Kid Warrior was a special project under the umbrella non-profit Earth Guardians; none of this work would have been possible without the support of the EG team, its volunteers and the inspired youth around the world.
Publicity & Press Partnerships:
Xiuhtezcatl, Indigenous Climate Activist at the High-level event on Climate Change
Campaign ambassador Xiuhtezcatl Martinez speaks about his NGO Earth Guardians.
Xiuhtezcatl Martinez, author of "We Rise," describes what motivated him to begin his career as a climate activist at the age of six.
The 15-Year-Old Suing the Government over Climate Change. We travel with X to Oregon for the first hearing on the ground-breaking lawsuit filed by 21 youth plaintiffs.
Interview with Xiuhtexcatl Martinez.
Teen environmental activist Xiuhtezcatl Martinez is given the opportunity to clean up all the world's pollution in one night, but there's a catch.
Climate activist and author Xiuhtezcatl Martinez joins Bill to discuss his new book, "We Rise: The Earth Guardians Guide to Building a Movement that Restores the Planet."
Why We Should All Be On "Team Green"
Xiuhtezcatl on CNN at COP21 Paris.