I am a commercial director, producer & multi-media artist.
I specialize in social impact advertising and movement building. I’m in this business for the art, and love seeing the craft play out in multiple forms from film to experiential. I am passionate about global storytelling, making macro issues relatable on a micro level. For me, filmmaking is a way to breakdown fear, create empathy and spark curiosity. It is also really f*cking fun.
In 2014, I pulled together a crew, $10,000 and 3 cameras to create a multifaceted project about the youth behind the headlines of the Ukrainian Revolution. I wanted to learn how young people were using the internet to create real revolutions in Egypt, Tunisia, and Venezuela. Studying screens-to-streets was our focus.
My company BLKFLM was founded through that project, applying lessons from a real revolution to Climate Change, supply chains and various women’s issues. We’ve had the honor to work with Al Gore, The United Nations, UNICEF, Appian Way, teen activist Xiuhtezcatl Martinez, major publications, and scores of everyday heroes whose voices matter most.
For me, storytelling is not just a film — it is a 360 way of thinking about the story and it’s impact.
For every project I create, I am thinking about multiple access points to our story: Which partnerships can we form with the press, NGO’s or government agencies? Which celebrities, artists, activists or influencers can we engage authentically? How can we interact with an audience in a physical space as opposed to a digital-only strategy? If ideas spark a fire, you can reach more than your target audience. That is the power of story.
Growing up, I went to 14 schools, lived in 8 cities, and grew up in a blended family of 8 kids. For most of my childhood I lived in San Diego, a place where our national headlines play out along the border. Why does this invisible line have so much meaning? No matter our differences one thing is constant: we all want to feel safe and seen. Storytelling does this.
I graduated from University of Southern California’s School of Cinematic Arts with a B.A. in Film Production. My career began at The Kennedy / Marshall Company, continuing on to Paul Thomas Anderson’s feature film The Master, MGM Studios, Health Ledger’s THE MASSES and Radical Media. My short films and commercials have earned prizes and screened at festivals around the world; my press page is bursting with coverage. None of the accolades matter if these stories do not resonate with you, the viewer.
Media creates culture and can transform our world. A good story makes you feel like you are not alone — like you can do anything or be anyone. For me, filmmaking is as close I can come to flying. I hope to work with you soon.