BUILDING A BRAND
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Building A Brand | Film
FUTURE PROSPERITY, or FPXII for short, is a futurist lifestyle brand. Our goal is to rebrand the sustainability landscape through an editorial lens. We are building a consumer movement for the planet that educates and excites through carefully curated products and storytelling.
We envision building an ecosystem of brands, large and small, who are committed to developing regenerative products. We aspire to be the go to destination for environmentally sound products and conversation.
brand Elements
Blending fashion with the environment was the focus; we leaned into modern art direction using clean typography and images of nature that felt holy and postmodern. For our brand colors, we were inspired by the thermal maps of global temperatures. We deliberately did not use the color green as a way to differentiate from other sustainable brands.
LAUNCH
We launched in Forbes and Goop with a surge of excitement from the slow digital build created through our social channels.
< Read the Article Here. >
Plastic Bank
Future Prosperity partnered with Plastic Bank. Each product purchased prevented 1lb of plastic from entering our ocean. Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the plastic materials for reintroduction into the global manufacturing supply chain. | www.plasticbank.com
FPXII BRAND BOOK
FULL VISION DECK
This deck was the complete business plan, mission and branding. We spent a year in development and were proud of what we accomplished! We also partnered with Carbon Calories, an organization that created a label to see the carbon footprint of our products.
