Portrait by Margaret Zhang
I build movements for brands and causes.
My career lies at the intersection of culture, commerce and impact. I am a 360 creative and director interested in global systems and how story can impact audiences to take action: participate in a movement, convert story to sales or reposition a brand's image with new audiences. I have 17 years of experience in media, executive producing, directing, creative directing, and developing both short and long-form episodic content.
I am a skilled delegator, patient communicator, team leader and passionate mentor. I'm deeply interested in the spectrum of the human experience and connecting authentically with audiences. I am excited to be part of projects that inspire and ignite.
BLKFLM is a media organization founded by Vanessa as a hub for impact driven media. Dedicated to building a happier and more human world through well designed storytelling, each project is bespoke in strategy, style and formate.
With reverence for the ongoing war, please see this page for Vanessa’s work covering the 2014 Ukraine Crisis, photographed in Kyiv.
Nike x Dick Sporting Good’s showcases High School athletes on the path to becoming pro if they put in the work and show they’re truly Made For It. Gritty real cinematography with laser like precision in our PrePro.
In this video series Food & Wine and Travel + Leisure dives into the spirit of the Reserva de la Familia by Jose Cuervo collection, telling the story of its artisanal tequilas through the lenses of cuisine, travel, and tradition.
A beautifully shot storytelling video captured on-site in Tequila, Mexico offers an insider’s look at RDLF’s steeped traditions.
24 Hours with designer Jeremy Scott is just as much fun as you’d imagine. Watch the Moschino designer go hiking with Vanessa Hudgens and more.
“When others were laughing and saying, ‘Who's gonna buy these winged shoes? How's this gonna work?’ I was like, ‘Watch. I'm gonna make it an icon.’ aAnd I did.” - Jeremy Scott